The launch is positioned as part of Amway India’s contribution to the broader economic value chain around Ayurveda, covering responsibly sourced botanicals, local agriculture, manufacturing, scientific research, innovation and employment. The company said the initiative aligns with India’s nation-building priorities and the Viksit Bharat 2047 vision.
Amway India is combining more than 90 years of Nutrilite’s botanical science expertise with a decade of local manufacturing capabilities to bring together the time-tested wisdom of Ayurveda with modern scientific validation. The company said the portfolio is designed as a wellness proposition that is Made in India, for India, with the potential to take India’s traditional wellness to the world.
Speaking to the media at the launch, Mr Rajneesh Chopra, Managing Director, Amway India, said India is witnessing a significant transformation in traditional wellness, driven by the Government of India's focus on strengthening the AYUSH ecosystem and advancing Ayurveda as an integral part of the country’s health and wellbeing landscape.
He said this is creating a robust foundation for Ayurveda to thrive in India and gain greater relevance on the global stage. As India strengthens its capabilities in Ayurveda-led innovation and manufacturing, the growing ecosystem has the potential to create new economic opportunities, strengthen India’s capabilities and support its emergence as a globally relevant hub for traditional wellness.
“This momentum aligns seamlessly with Amway India's next chapter of growth and our ambition to contribute meaningfully to India's vision of Viksit Bharat 2047. Reflecting our confidence in the immense potential of Ayurveda, we aim to build Nutrilite Ayurveda into a INR 100 crore category over the next two years. With our deep expertise in nutrition with more than 90 years of Nutrilite's botanical science legacy and scientific validation, Amway India is uniquely positioned to contribute the India’s strategic roadmap for Ayurveda,” Chopra said.
He added that consumers are increasingly embracing Ayurveda as an everyday choice for wellness while also seeking the transparency, consistency and scientific validation associated with modern wellness products.
“Today's consumers are increasingly embracing Ayurveda as an everyday choice for wellness; but they also seek the transparency, consistency and scientific validation they expect from modern wellness products. At Nutrilite, we believe trust is at the heart of what we offer. For Nutrilite Ayurveda, 'Every Herb Has a Story. We Make Sure It’s True' is more than a promise. It reflects our commitment to ensuring the quality and traceability of every botanical we offer to consumers so they can embrace Ayurveda with greater confidence,” he said.
The first phase of the rollout will introduce three Ayurveda formulations: Kalamegha, formulated to support healthy liver function; Shigru (moringa), which helps reduce extra fat deposition and inflammation; and Vrikshamla (garcinia), aimed at improving metabolism and satiety.
Amway India said consumers have shifted from a reactive to a proactive approach to health and wellbeing and are demanding greater transparency regarding ingredient sourcing, efficacy and authenticity. Nutrilite Ayurveda is intended to address this growing need for trust, transparency and credibility by combining Nutrilite’s more than 90-year legacy of bringing together nature and science with the time-tested wisdom of Ayurveda.
The portfolio is built on authentic Ayurvedic botanicals responsibly sourced from organically cultivated Nutricert-certified farms, reflecting Nutrilite's commitment to sustainable agriculture and responsible sourcing.
Backed by Nutrilite’s R&D expertise and scientific validation, every formulation is supported by Nutrilite's rigorous quality processes, including DNA Fingerprinting, Active Ingredient Testing and Seed-to-Supplement Traceability. The company said these processes are designed to deliver authenticity, consistency and transparency.
The products also undergo comprehensive, multi-step testing for contaminants, heavy metals, microbiological safety and consistency of key marker compounds, going beyond basic regulatory requirements to deliver the quality, authenticity and consistency consumers expect from Nutrilite.
The portfolio also comprises AYUSH-registered formulations, reinforcing Amway India's commitment to developing products in line with the applicable regulatory framework while giving consumers greater confidence in the quality and authenticity of their choices.
The launch builds on the company’s earlier introduction of Nutrilite Chyawanprash in the category. Nutrilite Ayurveda is built on the idea of validating time-honoured Ayurvedic formulations through the same rigorous, science-backed approach that has defined Nutrilite for decades.
Kalamegha, Shigru and Vrikshamla are priced at an MRP of INR 449/-, INR 651/-, and INR 449/-, respectively. Kalamegha is priced at Rs 449 for 30 tabs, Shigru at Rs 651/- for 60 tabs and Vrikshamla at Rs 449/- for 30 tabs. The products will be available from 8th September 2026 across all Amway-authorised channels, through Amway Business Owners/Distributors, Amway stores and at www.amway.in.
Amway India is one of the leading FMCG Direct Selling companies supporting health and wellbeing and is an ultimate wholly owned subsidiary of Amway Corporation (Alticor Global Holdings Inc), USA, the world’s #1 direct-selling company.
Globally, Amway is a 65+ years old, US $7.3 billion manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D have seen more than 750 global patents granted and a few more patents pending. Amway has more than 800 scientists, engineers, and technical professionals who extend its innovation and science capabilities to deliver global, regional and local product research and development.
Amway India sells close to 140 daily-use products across categories such as Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Selling Partners, who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money-back guarantee for 100% satisfaction of use.
Amway’s first manufacturing facility in India, located at Nilakotai in the Dindigul district of Tamil Nadu, has won the prestigious LEED Gold Certification from the U.S. Green Building Council as one of the most environment-friendly and sustainable facilities in the country.
Amway products are popular not just in India but across the world. Nutrilite, the world’s No. 1 selling vitamins and dietary supplement brand, has established itself as a leading brand in the vitamins and dietary supplements category in India as well. The company also offers a range of beauty and skincare products under Artistry Skin Nutrition™, which is a blend of Artistry skin science and Nutrilite expertise, infused with Nutrilite ingredients that are clean and traceable.a
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